Review: So Fresh Hits of Spring 2015
Release: September 11, 2015
By Mae Anthony
So Fresh…The Hits of Spring 2015. I am reviewing one of the CDs, although it comes as a double. So…So Fresh, hey? Who knew this was still going? It’s essentially fresh, but for how long? There are tracks on it that seem to have passed under the radar and it makes you wonder what the point is behind the whole “fresh” concept.
The idea of “so fresh” has been consistent since its beginning in 2000, but its content has changed substantially with the stand-still that mainstream music-industry has evidently reached. To be brutally honest, it all sounds the same: the sound effects and especially the voices. Is this supposed to reflect what’s “fresh”? That apparently all the popular music industry is churning out is the same thing over and over?
There is a new hit every week, but forty years ago an album was released and if people responded profoundly to that album, it became part of a collection. Of course there were tracks used in clubs that were of the “party” genre, but music seems to hold a different value in our society. Do you think people will have the So Fresh CD, or online download, in their collection when they are done with the clubs, when they have grown up and are in their 40s with a family, playing music around the house? I don’t think so. Or at least I hope not.
“…this is terrible.” – Kitty, your Dircksey editor.